because playing small was never part of the plan

Latest Book Release

THE LEVERAGE EFFECT

The secret women use to scale their business and build wealth

This Is What It Really Means

TESTIMONIALS FROM WOMEN JUST LIKE YOU

I know what it feels like to carry the weight of building a business while trying to build wealth. I’ve been there – making the big calls, learning from my mistakes, and discovering the power of leverage the hard way.

Hi, I’m Caroline.

For more than 20 years, I’ve guided thousands of Australians through the mortgage and finance maze. But it didn’t start there. My journey began with rejection, setbacks that knocked me flat, costly mistakes, and plenty of self-doubt. I learnt the hard way what it takes to back yourself when the odds feel stacked against you.

I believe money isn’t about spreadsheets and stress. It’s about freedom, choices, and the confidence to back yourself. And with the right strategy, structure, and support, I know every woman can stop playing small and start building the life she deserves.

That’s exactly why I do what I do today, so other women don’t have to stumble through the same roadblocks alone.

The Leverage Effect

is the resource I wish I had when I was starting out.

When I was building my business, no one handed me a guide on how to borrow strategically or how to use property to create wealth. Instead, I learnt through rejection, setbacks, and costly mistakes that could have been avoided with the right knowledge and support.

I wrote this book to give self-employed women the tools I had to figure out the hard way. Inside, I share my own journey: navigating lenders’ secret checklists, setting up your business for growth, and using property to create long-term wealth and the strategies I’ve used with my clients. You’ll also meet women who’ve gone from overwhelm to ownership, and discover how they borrowed wisely, bought like a boss, and built the life they once thought was out of reach.

If you’ve ever thought, “I should be further ahead by now,” this book is your turning point.

Image of Caroline Jean-Baptiste smiling, wearing a grey sweater with arms crossed in a casual manner


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